SAG was selected by Adidas Group to help create new Product Strategies, Fan Engagement at key Sport Events and Sponsorship Activation programs.
https://www.adidas-group.com/en/
SAG’s Andrea Paolo Mainardi started cooperating on the Sponsorships and Sponsor Activation end with Adidas HQ, during his years at ISL Worldwide, in the late ‘90’s. Since then, on a longer term Partnership front on various key projects where outside advisory was seen as needed to bring a breath of fresh air.